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Rubber bouncing ball occupy an important position in China's toy exports, its low price, great variety attracted the praise of foreign markets. 2011 domestic and international economic situation is grim, the export of China's toy industry is a multi-factors, foreign markets, consumer demand dropped, toy companies face the risk of capital supply chain scission. Significant impact in 2012, global economic factors, as well as the political environment will rubber toy export market in 2012 coincided with the global elastic ball manufacturers understand the general election, all countries in order to ensure the smooth conduct of the election, will take active steps to maintain the political environment, economic development and create a good atmosphere, and a fundamental guarantee for the rubber toy industry to actively develop. Overall export market of the 2012 rubber elastic ball good negative factors intertwined impact, but the current analysis, the favorable factors play a major role, will eventually become market, the market will of 2012 rubber bouncy ball towards a more healthy direction.